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Title: EXECUTIVE VICE PRESIDENT OF MARKETING
Brenda Bennett is the Executive Vice President of Marketing and Advertising. She is responsible for directing the companies branding and sponsorship strategies.
Before joining Prodigal, Bennett was Vice President of Image Action, LLC with offices in Oklahoma and Hamilton, Bermuda. She provided account management and media development for multiple clients within the company. Bennett coordinated the overall strategy and aided creative for clients from the early phases to completion. She was also responsible for developing new business. She also assisted in developing specialized media for national and international clients such as Walt Disney Co., Six Flags, Investors Guaranty, OG+E, Coolgreens Restaurants and the Oklahoma Boathouse Foundation.
In addition, she was an executive project leader for Virtual Spectator worldwide, specifically Virtual Spectator Venue. Virtual Spectator provides sports management and technology for some of the world's top sporting events including the PGA, Wimbledon, the Volvo Ocean Race, America's Cup and the Olympic Games. Bennett assisted in coordinating specialized teams to provide consultation and technology development to enhance the visualization of the event both at the venue and through television and internet broadcast.
Bennett is proficient in Media Development Project Management and with emphasis in television and radio. She has held management positions in the media industry for more than 20 years at some of the most successful radio and television properties in the Oklahoma City market. While attending Oklahoma City University, Bennett began her career as an on-air talent and quickly held positions as Program Director, Music Director and News Director. In 2002, she spearheaded the purchase of an independent television station in Oklahoma City.
She was on the Executive Committee responsible for planning the Head of the Oklahoma and OKC Regatta Festival at the Chesapeake Boathouse for event years 2006-2008. And the U.S. Olympic Trials for Flatwater Sprint for two years. This included media planning and execution, VIP party planning, entertainment booking, vendor relations, logistics, sponsorship sales and sponsor fulfillment.
Her experience with voice talent, on camera talent and writing has earned her numerous awards, including "Best On-Camera Talent" from the American Women in Radio and Television, a Telly award for the International Academy of Merchandising and Design in Chicago, IL, an Addy award, and several other awards from the Oklahoma Association of Broadcasters for her writing and producing skills.
As the promoter of the Oklahoma Power Explosion, a two day concert featuring some of the most famous Christian musical acts and famous speakers, Bennett booked the acts, managed sponsorship, talent booking, travel and logistics and brought together teams to produce the two-day event.